Why the #brake4buses Message is Timeless

Posted On Tuesday September 03, 2019

School is back, and for Sherry Kristjanson, SD73’s manager of transportation, it is time to remember why we must all #brake4buses.

Every day one of her 80 drivers tells her about a close call they’ve had while transporting 4,600 children to and from school. They tell her how, despite the 6-foot swing arm and the 40-foot yellow and black bus stopped at the side of the road, dozens of drivers fail to stop when a school bus has its flashing red lights on. 

“Our drivers have seen some scary near misses,” Kristjanson says. “Sometimes it is because people are in a hurry, or they are just not paying attention. But it doesn’t matter what the excuse is, you have to stop when you approach a school bus that has its red lights flashing.”

To help address district's drivers’ concern that motorists seems to have forgotten a primary rules of road safety, SD73 has produced a 30 second public service announcement with Joy Factory Films of Kamloops. 

The video was first released in September 2018, but this message is timeless. 

“It’s a powerful, impactful video,” Art McDonald, SD73 Director of Facilities and Transportation said. “But we made it to share. To share with each other, to share with other school districts. It’s an important message for all of us who care about the safety of children.” 

“Kudos to SD73 for their support for bus safety and to the SD73 team who created the Bus Safety Awareness Video #brake4buses, which is a realistic depiction of what we need the general public to be aware of," said Robyn Stephenson, President of the Association of School Tansportation Services of BC. "ASTSBC  has made this exceptional video available on their website and is receiving thanks from many districts for this great awareness tool."

SD73 covers an area of more than 26,000 sq. km. There are 61 buses logging approximately 8,200 kms. transporting children to and from school every day. 


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