Raise a Reader 2022 Campaign

Posted On Tuesday September 13, 2022

It’s time to start collecting your loonies – Raise a Reader day is fast approaching!

The 15th annual Raise a Reader fundraising and awareness campaign supports family literacy programs in BC. The tradition will continue on September 21 in partnership with our local newspaper, Kamloops this Week.

The most effective way for SD73 families to make a difference is by participating in Loonies for Literacy, an elementary school-level initiative where students bring in a loonie on or before September 21, 2022 to help support the cause. Last year, the District raised $2,289.90 in just 30 minutes by collecting loonies and other monetary donations.

“The ‘Loonies for Literacy’ fundraising idea was created during the COVID years under the leadership of District Early Years Coordinator, Marianne Vande Pol, and her SD73 Literacy team,” said Trustee Joe Small during his report to the Board of Education on Monday, September 12.

Created by the Vancouver Sun newspaper in 1997, the programs and services provided by funds raised empowers children and families with tools to improve their reading skills. These skills are the foundation for lifelong learning that affects the quality of life and the health and social economic well-being of individuals and families.

Locally, all the money raised on September 21 in the two-hour period between 7 a.m. and 9 a.m. will go towards programs like One-to-One Reading, Parent Child Mother Goose, Come Read with Me, the Bright Red Bookshelves and Bright Red Book Bus, plus adult programs at the Kamloops Regional Correctional Centre and senior digital literacy assistance at local libraries.

By partnering with Postmedia, the Province of British Columbia, Decoda Literacy Solutions, and with support from the Ministry of Municipal Affairs, to-date the campaign has generated$1.3 million to support literacy initiatives in the Kamloops-Thompson area.

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